The art of web-design: ways to increase conversion rate with modern design

Visitors quickly judge your company based on visuals. A well-organized website is crucial; otherwise, people will often leave.

Олександра Васильянц
The art of web-design: ways to increase conversion rate with modern design
Олександра Васильянц

We all tend to first pay attention to the visual component of the site, whether it happens consciously or unconsciously. So it is not surprising that creative design instantly makes users linger on this or that website. Since your potential customers are focused on design, it is important to pay attention to a variety of visual elements. In other words, the online project is your main business card. In addition, studies have repeatedly shown that visitors immediately evaluate your company based on visual content alone. If your website doesn't have a clear structure, most of your target audience will simply refuse to interact with it.

According to a Stanford online study, 75% of users decide whether to trust a company based on the visual appearance of their website. In addition 38% of users will leave your online project if its content or structure is unattractive. So, an ill-conceived design not only hurts the process of building trust around your business. It also repels a third of your visitors as well as potential buyers. That's why today's post is devoted to what ways you can increase conversions within modern design to attract as many new customers as possible.

Ways to increase conversion: 5 methods to look out for

Colors are not just aesthetics

Colors influence how people perceive a brand. According to the results This study, colors can evoke and enhance emotions. In addition, most people identify different shades with different events in their lives. The choice of colors can save the name of your company in the memory of customers. Imagine someone who grew up happily in a house with green ceilings, whose favorite cafe has green seats, and who won every football game in a green T-shirt. Thanks to these stories, this person will perceive the color green with joy and remember their achievements.


  1. The coherence of colors helps to create a distinctive brand image and increase its recognition. Choose and stick to a single color palette for your website and marketing materials to increase customer trust and optimize conversion rates.
  2. Using contrasting colors for call-to-action buttons, such as bright red or green, can help you stand out and grab the consumer's attention. As a result, you will increase the chances of conversion.
  3. Studying the psychology of color and how different colors can evoke a variety of emotions is crucial for decision-making. Explore the associations and feelings that different colors evoke. After that, choose colors that match your brand identity and company goals.
  4. In addition, it is worth noting that you can choose colors according to your target audience and context, so it is important to check and evaluate the effect of choosing different colors. To find the best ways to increase your conversion rate, use A/B testing. So you can understand which colors are influencing users as best as possible, and make a choice based on this data.

Be sure to create a responsive website design

Have you ever tried using your phone to browse websites and encountered small text and awkward navigation? Obviously, it is almost impossible to work with such online projects. As more and more people use mobile devices to access the Internet, it is becoming increasingly important for companies to adapt their websites to mobile devices. A responsive website not only improves user interaction, but also has a significant design impact on conversion.

  1. Improved user experience. Visitors can explore and interact with your content effortlessly. This will lead to a more pleasant and rewarding user experience. In this way, customers will be willing to take the actions you want, such as making a purchase or filling out a form.
  2. More engagement. Since visitors want to interact with your site from anywhere, they are 100% interested in the convenience for mobile devices. This can lead to a longer period of time they spend on the site and a higher conversion rate.
  3. Improving positions in search engines. Always keep in mind that search engines like Google focus on mobile optimization. In other words, having a responsive site can help you rank higher in search results. This will improve your visibility and attract more leads.
  4. Increase conversion rate. By improving user engagement and increasing engagement, mobile optimization can also lead to higher conversion rates.

Should your website have lightning speed?

Bidnamic conducted their own research and found that every second that a site loads faster increases the conversion rate by 17%. As a result, websites that load slowly are more likely to stay offline, putting your conversion rate at risk.


  1. Images are often blamed for website sluggishness. One of the easiest ways to increase page performance and SEO results is to compress photos. You can improve the performance of your page if you want to give up a little in image quality. The goal should be such a compression of the photo, which in no way damages the quality or interaction with the user.
  2. HTTP requests occur when web browsers send “requests” for more information on a website's server. Suppose that the user came across this or that web page. The server receives a request from the browser and responds with a file containing the information the user needs to open the page. (This file may contain text, photos, videos, etc.) The user cannot read the contents of the file until the request is executed. However, if the file does not contain all the information the user needs to view the website, the browser will issue a different request. The more requests you make, the slower your page will load. To access the page completely, the viewer will have to wait longer. To improve website performance, try limiting HTTP requests or making them load faster.
  3. Minimizing JavaScript, CSS, and HTML can help your site load faster. Start by eliminating line breaks, spaces, and other unnecessary code components that do not affect user interaction.
  4. Browser caching is the temporary storage of web page data by the user's browser. As a result, when the user returns to the site, it will load faster. When a visitor visits your page for the first time, their browser will store various elements (such as photos or CSS files). Thus, when the user returns, the browser does not need to send many requests. Remember that this improves the experience of users who decide to visit your online project again. However, this will not affect people who visit your site for the first time.

By the way, you can always Download Responsive Website Templates that won't force you to test the design on multiple devices.

Use copywriting effectively to attract more users

The ability to create texts that will interest the reader and will motivate him to action is known as copywriting. It can be used to advertise a product or service, Increase in sales and improve search engine results. The first step in realizing any of the above goals is to understand the audience you are going to work with. Then you will get a chance to develop a successful copywriting plan. This can be achieved through surveys and consumer research.

  1. The AIDA model (Attention, Interest, Desire and Action) is a useful technique for writing engaging texts. It is commonly used by marketers, but it can also be useful for anyone who creates content.
  2. Tone is an important aspect of persuasive copywriting. The author sets this tone through word choice, syntax, and the overall feel of the text.
  3. Creating a CTA is critical to increasing conversion and sales. It helps in converting visitors into potential customers, potential customers into customers, and customers into regular customers. In addition, it creates value for your brand by expanding your mailing list of contacts and improving engagement with your content.
  4. Your main goal is to convince people to act. This means that your material should be simple and easy to understand. It should also be clear and powerful, but not overly complex. It is very important that your content is engaging because it helps in the sale of a product or service. Thus, you will be able to attract the attention of the target audience and motivate them to take active action.
  5. You can become a persuasive copywriter by using a variety of strategies that engage both the rational and emotional parts of your audience's brains. For example, you can use logos (logic and reasoning) and ethos (ethics and trust).

How Design Impacts Conversion: The Importance of CTA

Simply put, a successful CTA (call to action) is another manifestation of how the impact of design on conversion manifests itself. You definitely want as many people as possible to accept the offer to perform this or that action on your site. However, keep in mind that the typical conversion for a call-to-action function across all sectors is only 4.23%. A quality call to action is simple and interesting. It delivers on your promises without wasting even an extra second of your customers' time. For example, if you invite people to click on a button and “download your new eBook”, the link should direct them to the e-book page and nowhere else.

Calls to action should be concise. Don't use too many words. Users should immediately understand what you expect from them.

This is one of the most important things, but relatively few people take this aspect into account. You can't place a call-to-action button anywhere. The location of the button is determined by the complexity of the page. If the page is small and contains little text or information, place the button on top. For larger pages, the CTA can be placed a little lower. However, this is not an immutable principle.


Remember that effective and modern web design is a constant desire to ensure unparalleled user interaction. You can ensure that your website remains a valuable asset to your organization and continues to drive conversions by paying attention to user feedback, market dynamics, and emerging technologies. If you work with color psychology, responsive design, call-to-action buttons, effective copywriting, and fast site loading speeds, you'll be waiting for the same site conversion you've always dreamed of. Thanks for reading!

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